Real-Time Ad Measurement Across Linear and CTV.
There's a Better Way to Measure TV & Streaming Ad ROI Spend 🔒 TV Impressions 🔒 National Impressions 🔒 Local Impressions 🔒 What are “the most valued customers”… why do they make up the key metric… and how do you find them?ħ.Comments Unlock These Ad Metrics Now National Airings 🔒 First Airing 🔒 Last Airing 🔒 Creatives 🔒 Recently Aired On 🔒 Est. Now let’s get into the advanced stuff - attribution software and multi-touch models. How has Facebook made meaningful tracking more difficult, and what are the limitations, especially these days, on using Facebook Business Manager, to get good analytics?ĥ. Can you use analytics profitably without buying expensive software?Ĥ. Let’s say you have a small list or you’re running a small campaign. Could you tell us about the biggest mistakes people typical make when they try to use analytics?ģ. At the most basic level, what are analytics and how does a marketer use them?Ģ.
I’ve got to admit, I was pretty excited to hear what she has to say.ġ. These days, she’s helping business owners collect and understand their marketing data - and use what they find to improve their results. Katie has also worked as a marketing manager for a marketing analytics software company. Her main focus was improving conversions based on market research and data-driven copywriting Soon she was taking on marketing clients. She learned marketing when she started her own online business for other parents - she has four children herself. Katie started out as a mechanical engineer. Because once she explains a few things, she is going to give you real-world examples where these kind of increases have actually occurred. Impossible, you say? Don’t say that to our special guest today, Katie Switzer. How would you like to increase your response by 30%, without writing any new copy? If you run ads for your business, here’s a tantalizing question for you:
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